Customer logotype built from geometric shapes
Ali Murtaza
Design Manager & Strategist
Selected Branding Design Projects
(2018 - 2020)
InventHub
InventHub is a San Francisco based startup that aims to become the GitHub for hardware innovation. I designed their logo, which included a custom logotype; brand stationary; and a complete branding guide.
Logo-form inspired by four types of screw heads: Frearson, Hex, Torx and Slotted
InventHub logo in white
InventHub logo in full colour
Dark state on light backgrounds
Light state on dark backgrounds
Illustrative elements built from shapes from the logo
Impetus Advisory Group
Impetus Advisory Group is an Islamabad-based management consulting firm that provides a range of consulting services including innovation and transformation, strategy, digital and operational performance. I designed their logo, brand collateral, guidelines and website.
Some of the different directions I shared with the Impetus team
Impetus Advisory Group logo (White on Impetus Blue)
Impetus Advisory Group logo colour combinations