Who am I?

I am a designer and educator specialising in service and interaction design. I'm a Fulbright alumnus, and hold an MFA (summa cum laude) in Industrial Design from Savannah College of Art & Design (SCAD).

As an independent designer, I have worked with organizations like Dolby Labs, Grid Impact, Coke USA, Working Class Studio, and Innovations for Poverty Alleviation Lab (IPAL). I have also been teaching at design and engineering schools since 2015, while being deeply involved in Pakistan’s burgeoning maker scene, as the program manager of Makeistan, Pakistan’s first academic makerspace.

I have previously led the design teams at Ricult Inc. and Xavor Corporation. At Ricult, we followed a participatory design approach to research and build technological interventions for smallholder farmers; while my team at Xavor worked with multiple engineering teams and industry partners to build integrated smart products across various industries.

I now lead the Service Design practice at IDEATE Innovation, where we follow a human-centered design approach to research and develop interventions in fields like healthcare, agriculture and financial inclusion.


Here are some of my recent posts and discussions about design:

Personal Posts:

Interviews:

Conference Presentation:

Slide decks from some of my recent talks

Let's Not Save the Next Billion (2020)

Presented at the International Design Conference (IDC) 2020, hosted by the Industrial Design Society of America (IDSA).

Click here to download the PDF

Click here to download the PDF

Reframing the Next Billion Users (2020)

Presented at E3: Educate, Engage, Empower; the Middle East's biggest conference on customer experience. This was built upon the IDSA talk linked above.

Click here to download the PDF

Click here to download the PDF

The Business of Design (2020)

Presented at the UX Pakistan Conference at Lahore University of Management Sciences (LUMS)

Click here to download the PDF

Click here to download the PDF

Visualising Ideas (2020)

Presented at the UX Pakistan Conference at Lahore University of Management Sciences (LUMS)

Click here to download the PDF

Click here to download the PDF

Research-driven Design in Pakistan (2019)

Presented at the inaugural event of The Design Foundation of Pakistan.

Click here to download the PDF

Click here to download the PDF

Selected Professional Experience


Head of Design at
IDEATE Innovation
Nov 2019 – Present

Head of Design at Xavor Corporation
Nov 2019 – Jan 2021

UX Design Lead at Ricult Inc.
Dec 2018 – Nov 2019

Teaching Fellow + Visiting Faculty at Information Technology University (ITU)
Sep 2016 – Jul 2019

Design Consultant at Grid Impact
Feb 2016 – Jan 2019

Senior Lecturer at Beaconhouse National University (BNU)
Aug 2015 – Sep 2016

Design Intern at Dolby Labs
Jun 2014 – Jun 2015