Ali Murtaza
Service & Interaction Designer

Selected Branding Design Projects

(2018 - 2020)

InventHub

InventHub is a San Francisco based startup that aims to become the GitHub for hardware innovation. I designed their logo, which included a custom logotype; brand stationary; and a complete branding guide.

Customer logotype built from geometric shapes

Customer logotype built from geometric shapes

Logo-form inspired by four types of screw heads: Frearson, Hex, Torx and Slotted

Logo-form inspired by four types of screw heads: Frearson, Hex, Torx and Slotted

InventHub logo in white

InventHub logo in white

InventHub logo in full colour

InventHub logo in full colour

Dark state on light backgrounds

Dark state on light backgrounds

Light state on dark backgrounds

Light state on dark backgrounds

Illustrative elements built from shapes from the logo

Illustrative elements built from shapes from the logo

InventHub logo pattern animation

Selected Branding Design Projects

Impetus Advisory Group

Impetus Advisory Group is an Islamabad-based management consulting firm that provides a range of consulting services including innovation and transformation, strategy, digital and operational performance. I designed their logo, brand collateral, guidelines and website.

Selected Branding Design Projects
Some of the different directions I shared with the Impetus team

Some of the different directions I shared with the Impetus team

Impetus Advisory Group logo (White on Impetus Blue)

Impetus Advisory Group logo (White on Impetus Blue)

Impetus Advisory Group logo colour combinations

Impetus Advisory Group logo colour combinations